Conferences

International

 

VDQS 19th Annual Wine Economics Conference – Coimbra, Portugal (2012) Accepted

 

Barber, N. and Taylor, C. Marketing towards consumer lifestyle to build brand equity and increase revenue.

Barber, N. Wine Packaging: Targeting Green Consumers.

 Barber, N. and Bishop, M. Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing

Donovan, J. and Barber, N. Motivational Factors in Selecting a Bottle of Wine

 

VDQS 18th Annual Wine Economics Conference – Angers, France (2011) Accepted and Presented

 

Barber, N.  A new recycling assessment measurement scale for consumers attending wine festivals.

Donovan, J. and Barber, N. Differences in Tourism Marketing Strategies Between Wineries Based Upon Size or Location

 

Think Tank X on Networking for Sustainable Tourism - Vienna, Austria (June 2010) Author only

 

Deale, C. and Barber, N. Sustainability: What Matters to Students, Educators, and Hospitality and Tourism Professionals?

 

VDQS 17th Annual Wine Economics Conference – Palermo, Italy (2010) (Accepted for Presentation/Proceedings)

 

Barber, N.  Smaller Wine Region Brand Equity: A Case for Consumer Values and Location.

 

VDQS 16th Annual Wine Economics Conference – Namur, Belgium (2009) (Presented/Proceedings)

 

Barber, N. Consumers Environmental Knowledge and Attitudes: Influencing Purchase of Wine.

Barber, N. and Taylor, C. Wine bottle closure: The importance to Millennial and Baby Boomers during purchase situations

 

VDQS 15th Annual Wine Economics Conference – Collioure, France (2008) (Presented/Proceedings)

                

Barber, N., Taylor, C. and Dodd, T. Twisting Tradition: Consumers’ Perceptions of Alternative Closures.

Barber, N. and Dodd, T. An Analysis of State Direct Wine Shipment Laws.

 

Domestic

 

The 34th Annual Global Conference on Product Innovation Management: Navigating the New Realities for Commercial Success—October 2011—Pheonix, Arizona (Proceedings/Author only)

 

Bishop, M. and Barber, N. The Role of Low Purchase Intention Consumers in New Product Pricing

 

International Council on Hotel, Restaurant & Institutional Education- Annual Conference. Denver, CO, July 2011. (Poster- accepted)

 

Taylor, D.C., Barber, N. & Deale, C. Educating Wine Consumers: Effective Functioning within the Marketplace.

Barth, S., Barber, N. and Kim, Y. Festivals and Attendee Recycling

 

15^th Annual Graduate Conference in Hospitality – Virginia (2010) (submitted for review)

 

Kizildag, M, Barber, N. and Aliouche, H. A re-examination of the factors affecting systematic risk in the airline industry.

 

I-CHRIE Conference – San Francisco (2009) (Presented/Proceedings)

 

Taylor, D.C., Barber, N., and Henrie, K. The Use of Persuasion Knowledge on Young Wine Consumers. International Council on Hotel, Restaurant and Institutional Education- Annual Conference. San Francisco, CA.

Barber, N., Taylor, D.C., and Strick, S. Environmental Knowledge and Attitudes: Influencing the Purchase Decisions of Wine Consumers. International Council on Hotel, Restaurant and Institutional Education- Annual Conference. San Francisco, CA.

Barber, N., Taylor, D.C., and Deale, C. A Case for Selective Marketing: Identifying the Ecological Wine Tourist. International Council on Hotel, Restaurant and Institutional Education- Annual Conference. San Francisco, CA