Nelson A. Barber, PhD.

Department of Hospitality Management

Research Published

ARTICLES AVAILABLE UPON REQUEST

 

Environmental Marketing

 

Deale, C and Barber, N. (Forthcoming 2012). How Important is Sustainability Education to Hospitality Programs. Journal of Teaching for Travel and Tourism.

 

Barber, N., Deale, C. and Taylor, C. (2011). Alternative wine packaging: consumer perspectives. International Journal of Revenue Management.

 

Barber, N., Deale, C. and Goodman, R. (2011). Sustainability in Business Management Curriculum: A pilot Study of Perspectives from Three Groups of hospitality Stakeholders. Journal of Hospitality and Tourism Education.

 

Barber, N. (Forthcoming 2012). Wine Consumers Purchase Intention for Environmentally Friendly Wine. International Journal of Hospitality and Tourism Administration.

 

 

 Product Packaging

 

Barber, N., Taylor, C and Dodd, T. (2009). The importance of wine bottle closures in retail purchase decisions of consumers. Journal of Hospitality Marketing and Management.

 

Consumer Marketing

 

Barber, N. and Goodman, R. (2012). A Strategic Approach to Managing Customer Service Quality. Journal of Service Science.

 

Barber, N. Kuo, P. Bishop, M., and Goodman, R. (2012). Understanding the gap between purchase intention and behavior for environmentally friendly products: An experimental study comparing self-report measures and actual purchase behavior. Journal of Consumer Marketing.

 

Bishop, M. and Barber, N. (2012). A Market Segmentation Approach to Esteem and Efficacy in Information Search. Journal of Consumer Marketing.