Nelson A. Barber, PhD.

Department of Hospitality Management

Research Published

ARTICLES AVAILABLE UPON REQUEST

 

Environmental Marketing

 

Bishop, M. and Barber, N. (forthcoming 2013). Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing. Journal of Product Innovation Management – 1st Revise and Resubmit.

 

Barber, N. (2012). Profiling the potential “green” hotel guest: Who are they and what do they want? Journal of Hospitality Tourism and Research.

 

Barber, N. (2012). Wine Consumers Purchase Intention for Environmentally Friendly Wine. International Journal of Hospitality and Tourism Administration.

 

Deale, C and Barber, N. (2012). How Important is Sustainability Education to Hospitality Programs. Journal of Teaching for Travel and Tourism.

 

Barber, N., Deale, C. and Taylor, C. (2011). Alternative wine packaging: consumer perspectives. International Journal of Revenue Management.

 

Barber, N., Deale, C. and Goodman, R. (2011). Sustainability in Business Management Curriculum: A pilot Study of Perspectives from Three Groups of hospitality Stakeholders. Journal of Hospitality and Tourism Education.

 

 Product Packaging

 

Barber, N., Taylor, C and Dodd, T. (2009). The importance of wine bottle closures in retail purchase decisions of consumers. Journal of Hospitality Marketing and Management.

 

Consumer Marketing

 

Barber, N. (forthcoming 2013). Investigating the Potential Influence of the Internet as a New Socialization Agent in Context With Other Traditional Socialization Agents.  Journal of Marketing Theory and Practice.

 

Barber, N. and Goodman, R. (2012). A Strategic Approach to Managing Customer Service Quality. Journal of Service Science.

 

Barber, N. Kuo, P. Bishop, M., and Goodman, R. (2012). Understanding the gap between purchase intention and behavior for environmentally friendly products: An experimental study comparing self-report measures and actual purchase behavior. Journal of Consumer Marketing.

 

Bishop, M. and Barber, N. (2012). A Market Segmentation Approach to Esteem and Efficacy in Information Search. Journal of Consumer Marketing.