Pine Valley was founded in 1941, where is was first just a small company that made wooden benches. Roger Johnson ran the company in Pine Valley, Wisconsin for 12 years, until his grandsons took over. From there, the company has took off. It is not an elite furniture store, where you can only get the best..

Our mission here at Pine Valley is to sell you top of the line furniture, at an everage price. Our mission is to also keep this business within the family, and close to out hearts. We take pride in our business, and we take pride in knowing our customers are getting the best now, and will continue to get the best for the life of the company.

Our vision is to hopefully expand our company. We currently have two locatios in Wisconsin, but we are hoping to venture out and hopefully have more locations in other states. This will be tricky considering we want to keep the company in the family, but in the near future our vision could possibly turn into a reality