Laura A. Piazza

| Employment | Photography | Partial Client List | Education |

EMPLOYMENT

• Demonstrate creative layout and design skills in projects such as product guides, data sheets, tradeshow panels and trade show booths, all within the company's established design parameters.


• Successfully pick-up or pass off projects in a job-sharing type position with another freelance designer.

• Design and production for projects ranging from retail marketing to identity branding, for a variety of clients with differing needs, ranging from local garden centers and hardware stores to large universities and ski areas.


• Assumed responsibility for an established 56-page monthly snowmobiling newspaper. Tasks include design and layout of ads, articles, and features, proofreading, and supplying printer with flats - all in collaboration with the client.


• Take existing ads, brochures or other marketing and reformat to desired specifications as well as work from concept to finish design.

• Responsible for scheduling, laying out, and sending nine monthly newsletters to press and coordinating layout with five editors in four locations throughout the Northeast and internationally.


• Completed numerous successful design projects, including brochures, book covers, CD covers, direct mail pieces, magazine ads, product shots and more, from initial design through final stages of printing.


• Designed company web site as well as banner ads to market products and services on other web sites.

• Responsible for the design of Executive Talent Journal - an 88-page quarterly publication - including the cover story, seven feature articles, and five departments.


• Hired illustrators and photographers to create art for articles and orchestrated photo shoots - also assumed the role of photographer.


• Worked with art director, editor, and proofreader to get pages press-ready, then reviewed and approved proofs from printshop.

• Responsible for layout of three newsletters and design of marketing pieces for company products.

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PHOTOGRAPHY

• Co-owner of Natural Expressions Wedding Photography. Designed logo and all marketing materials such as brochures, letterhead, business cards and our web site www.naturalexpressions-photo.com, to which I perform maintenance on a monthly basis.


• Product photography


• Environmental portraits


• Acted as a consultant for Vermont Color Photo Lab. Responsible for staff instruction on color management, digital manipulation, and restoration of photographs using Adobe Photoshop


• Photographs exhibited at Harbor Gallery in Sunapee, NH

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PARTIAL CLIENT LIST

• A Fine Image
• Benchmark Recruiting Services, Inc.
• Designs on the Rocks
• Harbor Gallery
• Moments to Cherish
• Mount Snow Ski Resort
• Sullivan, Brownell, Davies
• Vermont Soy Candles
• Vista Print
• Vital & Ryze Advertising Agency

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EDUCATION

ADDITIONAL TRAINING

• Web Writing 1 (Keene State College)
• Web Graphics 1 (Keene State College)
• Mastering Adobe Photoshop (CompuMaster)
• Introduction to Internet and Web Authoring (UNH Manchester)
• Multimedia: Introduction and Applications (UNH Manchester)
• Photoshop Seminar (Boston, MA)

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