Web Design Steps

Determine the Intended Audience
The colors, images, fonts, and layout should be tailored to the preferences of your audience. The type of site content (reading level, amount of animation, ect.) should be approriatefor the chosen audience
Determine the Goals of the Site
Some common goals of web sites are: to be informative, to create a personal home page, to establish a corperate web presence, and to do busniess in e-commerce.
Determine the General Content and Create a Site Map
The site map is somtimes called the storyboard. Common organizational structures for Web sites are: Hierarchical, linear, and random.
Sketch a Tentative Page Layout
Be consistent in your overall layout — color, typefaces, logo location, navigation bar, etc. Plan your Home Page Layout to avoid scrolling. Plan your Content Page Layout to be consistant, with easy navigation.