FIFA

Fédération Internationale de Football Association (FIFA) is the international governing body for football. But that is not the only FIFA that is well-known around the world. FIFA is also a video game made by EA sports, that has skyrocketed in popularity ove the last few years. It alows players to basically play with any club in the world. What a better way to market a sport than to sell millions of copies of this game. America may have an obesity problem but that never going to stop someone from enjoying a good ol' game of FIFA. Fans have become familiar with players in leagues across the world and have a better understanding for the passion and culture of the game. Familiarty with international leagues has alowed tv markets to play live matches from overseas.