ONCE UPON A BRIDAL STORE

Where Every Bride's Fairytale Begins

Elizabeth Assaf:
Chief Executive Officer/Head Princess
19 years

Elizabeth Assaf has been CEO since the Once Upon A Bridal Store's opening in 1994. She graduated with a degree in Business Administration from the University of New Hampshire and is known for her elegant, unique designs and her appeal to the fashion world. The last 19 years of her life have been dedicated to the fairytale experience of brides nationwide. Her resume can be found here.

Cinderella:
Store Manager
18 years

Working until the clock strikes midnight, Cinderella uses her talent to transform ordinary woman into princesses for their special day. She has been dreaming with Once Upon A Bridal Store since 1995.

Ariel:
Stylist
9 years

She's got gadgets, gizmos, and a sense for bridal fashion. Ariel works with each bride individually to determine their unique personality to find their perfect dress. She always works with designers in both California and overseas. She's been with Once Upon A Bridal Store since 2004.

Belle:
Bridal Consultant
11 years

For all those who have turned their Beast into a Prince and learned to love their fiance's flaws, Belle specializes in advising our brides to the right style and fit for their magical day. Belle has been working with Once Upon A Bridal Store since 2002.

Pocahontas:
Seamstress
13 years

Painting with the colors of the wind has brought Pocahontas to our magical boutique. Specializing in custom design and coloring, Pocahontas has been bringing magical designs to life at Once Upon A Bridal Store since 1999.