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Our Fairytale History: Proud of our 19 year history as a full-service bridal salon, specializing in custom bridal gowns, expert staff, and alterations, Once Upon A Bridal Store has been providing a fairytale experience for brides in the Southern California area and beyond since its opening in 1994. Founded by Elizabeth Assaf, she had a vision to sell not only bridal gowns, but a bridal experience. Her elegant gowns are uniquely designed and available at a variety of price levels. In the store's early years, Elizabeth was not only the owner, but the designer and seamstress of her gowns, as well. Over the years, our boutique has grown to help thousands of brides in their fairytale search for their perfect gown, adapting to every style, lifestyle, and design. |