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HTML is an increasingly popular tool used to promote anything and everything. HTML is an integral part of our business because it allows customers and potential customers to connect to us in a completely different way. Potential customers are more likely to come by the shop if they go online and see our website because they will know exactly what we have to offer them. HTML also allows us to find out more about our customers and their needs, as well as how they feel about the products we provide. HTML also allows us to update our customers as to new products and services, renovations, pictures, and general messages that we want to share.